Posted on: 26 October 2017
Many bars and pubs are packed with patrons on Thursdays, Fridays, and Saturdays, but it may be a challenge to get your establishment busy earlier in the week. Many people forgo a night out on Mondays and Tuesdays, making many bars and pubs fairly quiet on these days. This isn't good for business — the overhead that you're paying on these days can be costly, so it's in your best interest to do what you can to increase your patronage when your establishment is otherwise quiet. Here are some useful ways to get people flocking to your bar or pub earlier in the week.
Drop Some Prices
It might not be financially viable to lower all of your prices early in the week, but an effective promotion to draw people into your establishment can be to drop the prices on certain things. For example, you might offer an enticing price on pitchers of draft beer, or you may take a couple dollars off each of your appetizers. Another way to provide this financial incentive for customers is to encourage multiple orders. For example, for every appetizer that a group orders, it gets a second one for 50 percent off. Such a promotion may encourage people to visit your bar or pub with their friends, which can be profitable for you.
Offer Live Entertainment
Live entertainment is common at bars and pubs on Friday and Saturday nights, but rare earlier in the week. For many people, the idea of live entertainment is an incentive to get out to their local bar or pub for a meal or for a couple drinks. Even if you're just getting local acts to perform, being able to advertise that you have live entertainment on these nights of the week can draw people into your business. This can especially be the case if you're in a good location and have a patio — live music on the patio may make people stop on their way past.
Have Some Giveaways
While you might not have the financial resources to offer too many giveaways, promotions of this nature early in the week can be an incentive for people to visit your bar or pub. There are several different types of giveaways that you can offer. For example, if it's football season and you're showing the Monday night game, tickets to the professional team in the state or a team jersey can be appealing to those who enjoy football. When the season isn't going on, giveaways for gift cards to online stores can be appealing. For example, everyone who spends at least $25 at your establishment is entered into a draw for the gift card.
Visit local pubs like Art's Tavern to learn more.Share